Juicy Couture, the fashion label that brought you all sorts of cutesy sweatpants and doggie carriers, has ventured into the land of undies. That’s right, the apparel company now sells boy shorts for $18 as well as sleepwear from $40-$85. The wares include adorable nighties, sleep tees and lounge pants.
“We wanted to create beautiful, feminine basics that felt soft and buttery to the touch of the skin,” said Founder Gela Nash-Taylor, from Clutch.
The company took their buttery thoughts literally: A three pack of the underwear is served up in a lovely pastry box with all the pieces folded like little cupcakes!
All goods available on the Juicy Couture website.
— Whitney Teal
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