Lisa Wu-Hartwell stays on her grind, whether she’s designing jewelry, selling real estate, writing a movie or raising a baby. Now she’s letting her freak flag fly with her new clothing line, Closet Freak.
As is true to the self-proclaimed Energizer bunny’s style, the whole process (from the line’s inception to the runway show) took less than two months. Lisa told S2S that she credits that to her amazing designer and event planning staff.
“I had a great team of people that worked with me. The Brash Collective produced it,” Lisa told us. “I’m currently filming the second season of ‘The Housewives of Atlanta [sic],” so I’ve been pretty busy. I’ve basically had to delegate those tasks…and we had a successful show.”
The debut was a real production complete with performances by musical acts and a dance troupe. J.Holiday worked the afterparty. With an event like that, you know some of the ATL housewives had to be in the building: Nene Leakes and Sheree Whitfield both came out to support Lisa’s launch.
Although Lisa didn’t come up with the designs herself, she told us that she was involved in their development. Evelyn Lambert is the designer behind the duds, and they all bear here signature frills, but Lisa had to give everything her stylish stamp of approval.
“I was instrumental in picking the swatches,” Lisa told S2S. “I have my own sense of style that I like, so you know I had a huge amount of input as to the designs themselves.“
Lisa was discerning in her approvals because she had a definite vision for the line. “I came up with Closet Freak to encourage women world wide that they don’t have to dress provocative. …That’s why I came up with it; building confidence and empowering women,” she explained to us. “You should always be elegant and classy. And some things should just be left for the bedroom.”
Speaking of the bedroom, even a closet freak must have the proper unmentionables, so Lisa plans on adding thongs to her line.
But she wants ladies to be fashionable and philanthropic; that’s why part of the proceeds from Closet Freak will be going to the Big Hart Foundation.
Lisa named her fashion line after her stripper name, which she got from a party on “The Real Housewives of Atlanta” where the ladies were learning to swing around the pole. However, it could easily have been dubbed after some tequila.
“They labeled me Patrón. I didn’t like that name. So, they put on some music…and I started moving a little bit. Then one of the ladies was like ‘Ah ha! Closet Freak,’” She recalled to S2S. “So, of course, being the entrepreneur that I am, I researched it and I trademarked it.”
Lisa already has a line of baby clothes called Hart2Hart Baby. She isn’t the first housewife to try her hand at fashion, either. Last season Sheree Whitfield tried to start her own clothing line, but the launch didn’t exactly go as planned.
For now, though, we’re betting Sheree is much more focused on saving her home. Last month, it was reported that the divorcee’s place was in foreclosure.
Next, Lisa has another project in the works already: a feature film. The housewife is writing, producing and starring in the movie Root of All Evil, which she’ll shoot later this year.
“It’s a dramedy,” Lisa said of the film. “It has a lot of drama and action and a comic relief, so you’ll have to look out for it.”
– Sonya Eskridge