Why is Amerie’s video so on it?

    Although, the single hasn’t officially hit the airwaves yet, Amerie has released a video for her new single, “Why R U.”
    Ray Kay, who directed the clip, kept the concept simple: It’s just Amerie, a mic, a dancer and some great effects.  Of course, he may have had a little input from Amerie about her vision for the video.
    “Ray and I talked a lot about what the visual would be, and we wanted to go with something really abstract, but too far out there. Something that looked really graphic,” Amerie explained.
    Some of our favorite pieces of post-production magic were the scribbled lyrics and butterfly wings.  We’re still trying to figure out how the editors did that thing with the black stripe.  To see what we’re talking about, check out the video below.





    — Sonya Eskridge




    Here’s more:
    Amerie’s ‘In Love’ with Def Jam



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