Beyoncé is really running with this alter ego thing. First she gave Sasha Fierce an album, now she’s giving homegirl her own clothing line. It was only a matter of time.
According to the New York Daily News, Bey will be unveiling the Sasha Fierce collection from Deréon later this year. And it’s got to be worn with an attitude because the clothes are meant to bring out “the confident, sensual and daring side of a woman.”
"The line really exudes a different side of my personality, which I am grateful that I can express," she explained. “And there is a little Sasha Fierce in every girl!"
A peek at the collection shows that Bey is all about closet staples like little black dresses (one of which will be one-shouldered), bodysuits, leggings and jackets. But as any true diva knows, the key to making an outfit pop is how you accessorize. Luckily, you can style it up like Sasha with the handbags, shoes, jewelry and lingerie that the line offers.
And it will be pretty affordable to be as fierce as Sasha from head to toe, too. Items in the line will be sold at Macy’s and Dillard’s department stores, and they’ll run you anywhere from $20 to $125 a piece.
— Sonya Eskridge