Beyoncé is about to conquer the beauty counter with her very own signature scent.
WWD.com reports that the “Diva” singer has signed a deal with Coty Inc. to create her celebrity fragrance. The perfume, which has yet to be named, will first hit department stores in the U.S. in Spring 2010. The following fall it will be sold in shops worldwide.
Bey is in good company because Coty has released successful fragrances with Gwen Stefani, Sarah Jessica Parker and Kimora Lee Simmons.
Coty hasn’t offered much comment on the deal, but they have said that, “Beyoncé is a role model for women of all ages and a great fit for our company.” However, insiders suggest that Sasha stands to make $5 million a year under her contract.
— Sonya Eskridge