VIP, the second men’s fragrance from Usher, is all about the luxe life of very important gentlemen. So, it’s no surprise that the commercial serves up all of the things guys hope for: expensive cars, exotic locales, beautiful women and, of course, fame and money.
Watch the clip yourself:
VIPs and regular gents alike can get a taste of the good life with a bottle of the scent, which retails for $25-$65. When creating the fragrance, Usher turned to famed nose Harry Fremont and included strong, heady notes of nutmeg, suede, saffron and tangerine.
"I really feel like VIP represents the growth I’ve had in the last two years," Ush said of V.I.P. "The man that wears this fragrance, hopefully, will go out in the world empowered by what he’s wearing."
— Whitney Teal