Tiger Woods has lost his first sponsorship after admitting he cheated on his wife.
According to Wall Street Journal, international consulting company Accenture has canceled its deal with the golfer, ending their six-year relationship.
"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," it announced in a statement issued Sunday. One of Tiger’s reps said that although they are disappointed by Accenture’s decision, they will respect it.
That’s not the only company giving Tiger some space. Starting on Saturday, Gillette suspended ads that featured the embattled athlete, People.com reports. Nike and video game juggernaut Electronic Arts appear to be standing by their man for the time being.
But as advertisers are backing off Tiger, he is backing off of golf for a while. He announced that’d be taking a hiatus from the game in a statement where he also came clean about his affairs.
“I am deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children,” Tiger wrote on his Web site Friday. “It may not be possible to repair the damage I’ve done, but I want to do my best to try.”
“After much soul searching, I have decided to take an indefinite break from professional golf,” he continued. “I need to focus my attention on being a better husband, father, and person.”
— Sonya Eskridge