Forget Armadale: ABSOLUT Vodka is doing a documentary on Jay-Z!
The vodka brand is taking viewers behind the scenes of Jay-Z’s September 11, 2009, concert at Madison Square Garden in piece called NY-Z. The film, directed by Danny Clinch, delves into the rapper’s mind to explore all the facets of his deep connection and love for New York City.
Viewers will also find out how Hov ticks and what has kept him at the top of the hip-hop game for so many years. Fresh off his unfortunate comments to Playboy, John Mayer also makes an appearance in the documentary. He suspects that the secret to Jay’s success is his infinite curiosity.
NY-Z is set to premiere on March 22 on Facebook, but you have to be a fan of the brand to view the documentary. Until then, you can watch a trailer of the clip below.
– Sonya Eskridge