‘Avatar’ tops DVD sales

    After five days on store shelves, Avatar is conquering home video sales.
    According to The Hollywood Reporter, shoppers have snagged 6.7 million copies of Avatar DVDs and Blu-ray discs since it’s release on April 22. Fox Home Entertainment wanted the home video launch to coincide with Earth Day, and consumers were eager to get their hands on a copy of the James Cameron film.
    Although FHE has only released a standard, 2D version of Avatar, which includes no special features, it still managed to sell 1.5 million Blu-ray copies in the first day alone.

    Special editions of Avatar DVDs and Blu-ray discs will be release be released later this year. But Blu-ray customers may want still want to hold off on picking up a copy until next year when a 3D version of Avatar hits stores.



    – Sonya Eskridge




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