Deréon has plans to brand its loyal customers starting later this fall.
Instead of setting trends, Beyoncé’s fashion line will be following one when it releases a line of temporary tattoos on November 1. Tina Knowles told WWD that the limited-edition product was inspired by Bey’s tatted up Fall 2010 ad campaign for Deréon.
“We decided to invite Temptu to help us create custom body art for her to model with our fashions,” Tina said. “The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.”
Deréon teamed up with Temptu to create two lines of temporary skin art, featruring the label’s logo. The basic set, which will cost $16, has 8 tattoos and everything needed to apply them. But for $34, you can buy the deluxe set, which includes a signed picture of Bey and a chance to win a trip to New York. The deluxe set will only be available online.
Deréon isn’t the first label to sell a line of temporary tattoos, which before now were highly popular with the pre-teen and high school set. Earlier this year, Chanel also sold a set of tattoos worn by stars such as Sarah Jessica Parker.
— Sonya Eskridge