Director teaches ‘Ghetto Physics’

    Everybody wants to be a pimp, but not many people realize when they’re being tricked.



     

     

     

     

     

     

    Everybody wants to be a pimp, but not many people realize when they’re being tricked.


     
    E. Raymond Brown’s documentary Ghetto Physics: Will The Real Pimps and Ho’s Please Stand Up, puts forth an interesting concept: everyone you know is a ho!


     
    Before you’re start taking out your earrings and putting your hair up, it’s best to get a little clarification. This isn’t to say that your nearest and dearest are being prostituted in the most traditional sense of the word. Rather the world can be compared to a ghetto where most of us are working for someone else’s benefit and seeing very little return on our investments. 

     
    Ghetto Physics is actually based on E. Ray’s book by the same name, which was published in 2003. The documentary illustrates his idea that most of us, even some at the highest levels of power, are not as in control as we’d think.


     
    “I saw that ghetto physics as a conversation I was putting forth, as I spun that term, had relevance in power dynamics and interactions,” he explained. “Ghetto physics is sort of like shadow physics: the aspects of power interaction that we don’t usually see or talk about.” 


     
    But, according to E. Ray, there are some very apparent examples of ghetto physics actively at work right in front of our eyes everyday—just watch any rap video on BET, VH1, MTV or FUSE.  


     
    “A large segment of hip-hop does prostitute itself out to corporate culture with the messages about materialism and misogyny and the narcissistic aspects of it,” he explains. Put simply: On the surface, all that love rappers show designer labels and brands (Gucci, Louis Vuitton, Cristal, etc) might be a show of their elevated status, but it’s also free advertisings for a high-end lifestyle that many aspire to achieve.  


     
    Taking it a step further, and putting it on a more personal level, companies can turn their consumers into hoes. That Michael Kors bag might look great on your arm, and you mighe have worked hard to save up for it, but who put the idea in your head that it was a must-have item? Think about it: All that advertising has done its job.
     
    However, as E. Ray explained to S2S this whole pimp-and-ho concept is not a new thing. 
     
    “It’s an archetypal spin at the core,” he said.   “I’m saying that just like in traditional mythology—everybody’s story, culture, mythology you’ll find king-queen, leader-warrior. It pulls universally from all cultures, and I’m saying pimp and ho have archetypal significance.”


     

     

    – Sonya Eskridge



     

     

     

    Here’s more:
    ‘Homecoming’ hits stores

     

    Comments

    blog comments powered by Disqus