Rarely does an event manage to celebrate, inspire, entertain and have celebrities dropping it like it’s hot all in one evening. Yet, that is what occurred at the Sister 2 Sister‘s 22nd Anniversary Gala held in Atlanta last evening at the upscale, ultra-modern Twelve at Atlantic Station.
Numerous stars arrived for an unforgettable night, which kicked off with a special reception sponsored by McDonald’s McCafé Lounge. Tastemakers and celebrities such as Jazze Pha, SWV, George Daniels and others mingled as they were treated to delectable McCafe inspired beverages such as a double espresso vodka and coffeetini. The room overflowed with energy and excitement, all of which spilled over onto the red carpet.
Ford cars gleamed in the night as the red carpet radiated with the light of stars such as Shante Broadus, Tiny, Toya Carter, Eric Benét, Kem, Tamia, Lisa Wu-Hartwell, Frankie Lons, Jackee Harry, Lamman Rucker, Sunshine Anderson and many more.
Actor Darius McCrary reflected on the uniqueness of S2S and praised the magazine for its integrity. “In a day and age with so many made careers from dirt and things that can break someone’s career, Jamie’s concentrated on what can make someone’s career,” he said.
It’s Jamie’s dedication to uplifting that has led her to have a special place in the heart of many celebrities, including Toya.
“I love how Jamie is so personable and very friendly and makes everybody feel comfortable,” she said. “Jamie always asks the right questions everybody wants to know.”
For India.Arie, asking the right questions only scratches the surface of what makes S2S an empowering presence in the Black community.
“It [S2S] talks about the stories and drama in the Black community [that] lots of people ignore,” India praised. “If you watch TV it’s like Black people don’t exist so Sister 2 Sister empowers Black people and it’s fun,” she noted.
S2S proved just how much fun we like to have at the awards ceremony, which was hosted by “The Real Housewives of Atlanta” star Kandi Burruss. The grand ballroom was illuminated in hot pink (Jamie’s favorite color) with white drapery and dazzling mirror balls hanging from the ceiling. It was the perfect setting for honoring the esteemed men of the night, which included: Mathew Knowles (President/CEO, Music World Entertainment, Inc.), (Roger Bobb, Producer/EVP, Tyler Perry Studios), Will Packer (Rainforest Films), Stephen Hill (President of Music, Programming & Specials, BET), and Paxton Baker (EVP/General Manager, CENTRIC ). Presenters included Jermaine Dupri, Juanita Bynum, Jeffrey Osborne, BET’s Terrence J , Terri J. Vaughn, Rev. Jamahl Bryant, and Atlanta Mayor Kasim Reed
Mayor Reed presented Jamie with the highly coveted Phoenix Award and acknowledged her inspiring contributions as a Black entrepreneur.
“At a time when very few of the voices of African-American people are authentic and owned by African-Americans S2S remains a vital voice, ” he said.
Rev. Jamal Bryant led the crowd in prayer as Ginuwine led everyone to groove while serenading Jamie with his classic, “Differences.”
Newly signed Music World singer Tiffany Evans proved that big voices often come in small packages as she dedicated her single, “I’ll Be There,” to Jamie. Finally, SWV reminded everyone that these sisters still have amazing voices with a cover of “If Only You Knew,” that would make Patti LaBelle proud.
Always one to share the glory, Jamie brought the entire S2S staff up on stage to thank the crowd and sponsors for their long-standing support of the magazine. Music World Entertainment, NARS, Coca-Cola, Atlantic Records, Def Jam, Stay Grindin, Boss Lady Entertainment, Fitingo Music Group and Notifi Records all chipped in for the fabulous festivities.
But the night didn’t end there as choreographer, Andrea Kelly, (R. Kelly’s ex-wife) performed a “Simply Beautiful” routine to the Al Green classic. Soon thereafter heels came flying off as Jamie, Tiny and Lisa danced to a slew of hits spun by DJ Traci Steele. It looked like Tiny learned a few new moves from Jamie that night.
It was an evening that showed not only does S2S know how to craft a magazine but also we know how to celebrate in style—always giving it to you straight with no chaser!
For even more on the event, follow us on Twitter @s2smag.