Diddy gives huge boost to Ciroc brand

    Ciroc may have to raise a toast to Diddy, whose endorsement has done wonders for their bottom line.

    Ciroc may have to raise a toast to Diddy, whose endorsement has done wonders for their bottom line.
     
    Thanks to Diddy, sales for Ciroc have skyrocketed, AdAge.com reports. According to product importer Diageo, Ciroc’s brand has grown 552 percent since Diddy came onboard in 2007.
     
    Made from French grapes and distilled five times, the premium vodka also comes Red Berry and Coconut flavors. With Diddy’s help, Ciroc has replaced Belvedere as the second-ranked “ultra-premium” vodka.
     
    Aside from the power of his name, a strong viral campaign has assisted in Diddy’s promotional push. The added flavors served to drive sales as well.
     
    SymphonyIRI reports that Ciroc sales leapt to $6.8 million, a 41 percent spike, in the year that ended on October 3 alone.

     

     

    – Genet F. Lakew

     

     

     

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