Jay-Z is the latest hip-hop head to add his swag to Cartoon Network.
Salon.com reports that Hov headlined the Adult Swim upfronts this year at New York City’s Roseland Ballroom. Jay did an hourlong set for the crowd gathered at the concert hall, eager to see what Adult Swim, which operates as part of Cartoon Network, has on tap for the year ahead.
While Adult Swim is known for pulling amazing acts for its events, this show comes along with some strings attached.
According to TheLoop21.com, Hov will soon announce a development deal with the network. Under the agreement, he’ll reportedly produce an animated series for Adult Swim, which caters to older viewers.
It’s not clear what the show would be about, but this deal places Hov in good company. In 2006, André 3000 of Outkast launched a kid’s show titled "Class of 3000," which ran for two season. In 2010, T-Pain voiced the lead character for the Adult Swim movie Freaknik.
Gettig back to Hov, though, we’re excited to see what he may come up with. In the meantime, you can enjoy this clip of his set at the upfronts. He’s performing "Thank You" over the theme song for "The Boondocks."