L.A. Reid is heading up the new-and-improved Epic Records and hooking up with some old friends.
When L.A. left Island Def Jam and confirmed his gig on Simon Cowell’s "The X Factor," people were scratching their heads. Now the move makes a little more sense.
According to The Hollywood Reporter, L.A. will soon become the chairman of the restructured Epic Label Group, which will include Jive Records. Under his new position, L.A. will be reunited with Usher and Pink, talents he discovered and helped to develop.
Sources told THR that L.A. is expected to start working shortly after the Fourth of July holiday. However, there’s word that he’s already started scouting new talent for Epic, which recently signed a duo named Karmin. The two gained public notice with their pop-rock cover of Chris Brown’s "Look At Me Now." Their YouTube video has more than 22 million views, which earned them an appearance on "The Ellen DeGeneres Show".
Supposedly, L.A. will move Epic toward putting out more urban music. It’s not clear how that could affect the label’s rock acts, such as Incubus. The group is slated to drop its next album, If Not Now, When?, in July after not putting out an album since 2006.
Epic will also be taking on some talent from Jive’s roster, such as Usher and Pink. Whether or not Outkast will make the switch to Epic remains to be seen.
— Sonya Eskridge