Evelyn Lozada unveils lip gloss line

    Jennifer Williams is about to have some competition as Evelyn Lozada joins her in the lip gloss game.

    The "Basketball Wives: Miami" star has just revealed that she is the new puckered princess of Secret Kisses Lipstick. The Florida-based company also sells a line of lip glosses.

    “I’ve loved makeup all my life, and lipstick is the starting point of my day,” Evelyn said in a statement. “Whether I want to be bold, flirty, saucy or natural, being a part of the Secret Kisses brand allows me the opportunity to be all of those things and I’m excited!”

    Secret Kisses features 28 shades of lipstick and 13 shades of lip glosses. While the brand does have more classic and traditional colors, customers can also slick on some outrageous hues of purple, blue and green. 

    Evelyn will be promoting the brand through a series of ads and events. It’s not clear whether the star, who has just hired Diann Valentine as her wedding planner, will be selling the Secret Kisses at Dulce, her Miami-based boutique.

    "We are so proud to welcome Evelyn Lozada into the Secret Kisses family," company founder Ronell “Big Gates” Levatte stated. “She is a staple in today’s culture and with her glowing beauty and inner strength, Evelyn has her finger on the pulse as it relates to this generation and we are thrilled to work with her.”

    The news comes just as Evelyn’s former BFF Jennifer sets up to launch Lucid, her own line of lip glosses, in New York tomorrow.



    —Sonya Eskridge




    Here’s more:
    ‘Basketball Wives’ BFFs break up?
    Evelyn Lozada quitting Twitter and ‘BBW’?
    Chad Ochocinco and Evelyn Lozada split?
    EXCLUSIVE: Evelyn & Chad hire wedding planner

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