Is Beyoncé reconsidering $5 million deal?

    Just last week Beyoncé announced that she would be the brand ambassador for Pepsi, and that she signed a $50 million endorsement deal with the company, but now health advocates are asking her to reconsider.

    Michael Jacobson, executive director of the Center for Science in the Public Interest penned an open letter to the pop star asking her not to go forward with the deal because he believes the soft drink "contributes to obesity, diabetes, heart disease, tooth decay and other health problems in adults and children."

    He went on to say how Bey is such an inspiring role model for the youth with her practically spotless image.

    "But by lending your name and image to PepsiCo., you are associating those positive attributes with a product that is quite literally sickening Americans," he wrote.

    The "Dance for You" singer has been involved with the brand since 2002, and signing this new deal would mean new advertisement opportunities and millions "to support the singer’s chosen creative products," TheGrio.com reported.

    "Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity," Beyoncé said in a statement.

    Pepsi is also sponsoring the 2013 half time show, where she’ll be performing.

    The CSPI said that if Beyoncé, who has supported first lady Michelle Obama’s campaign against childhood obesity, chooses to go through with the deal, she should consider donating to a hospital, diabetes organization or another charity that is working to prevent and treat soda-related diseases.

    —Kimberley Glascoe

    What should Bey do: drop the endorsement or allow the money to roll in? Leave your comments below.

     

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