It looks like Evelyn Lozada was in the UK on business for London Fashion Week.
Yesterday, we reported that the season 5 cast of “Basketball Wives” hit up LFW. Now, it’s been revealed that was all in support of Evelyn, who debuted her Vida Luxe fashion line.
“It’s very feminine and flowy and will fit all body types. It’s just so much fun. Lots of colors and patterns,” Evelyn told Celebuzz.com. She linked up with Bow Wow’s mother Teresa Caldwell to create the line and work out the logistics getting her ideas onto the runway. “We got together and she sketched out my ideas and we talked about every detail from fabric to color to hardware. After she drew out everything and put it together, I was blown away.”
Evelyn’s looks from Vida Luxe will be affordable, but they won’t exactly come cheap. “It will be anywhere from $100. I believe that you don’t have to have millions of dollars to look fabulous. You can have something affordable, and just make it look like a million bucks,” she said
Ideally, Evelyn would like to get some of her famous friends to be seen wearing clothes from Vida Luxe in order to gain more visibility. She’s already got a fellow designer in mind for her first high-profile customer. “Rihanna will be my first target! I love her,” Evelyn declared. “She’s very edgy and she will try anything.”
From the sketches, which you can check out below, the line mainly consists of dresses. Down the line, though, the reality star would like to expand the line to include jeans and sweatsuits.
When asked why she chose to present the line at London instead of New York Fashion Week, Evelyn said, “I wanted to do something big, and I thought that launching this overseas would have a great affect on the line. I figured ‘go big or go home!’”
But thats not the only endeavor she’s trying to take worldwide. Looking ahead to her life after reality TV, Evelyn envisions a major expansion of her products “I would love to do production, turning my book into TV features and continue to work in fashion,” she told Vibe Vixen. “I want my brands to be big. Global status.”