Kendrick Lamar wanted to remind the world that Black beauty comes in all shades with his video for “Poetic Justice.”
Kendrick Lamar loves a brown-skinned woman! And he’d like to see more of them in featured roles. When you look at most urban music videos today, you’re hard-pressed to find models that are darker than a paper bag–if the video girls are even Black to begin with. It’s almost expected that the models–although gorgeous–will fit into a certain mold.
Kendrick wanted to break away from that and bring a little more focus back to the browner end of the beauty spectrum in Black music for “Poetic Justice.” That meant giving one video vixen the boot.
“We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [woman] in the video,” Kendrick told Miss Info. “It’s almost like a color blind–a color-themed– ype of industry where there’s only one type of appeal to the camera. It was a girl on set and I said, ‘You know what? Let’s ask her.’”
The original girl was replaced by model Brittany Sky, who has a masters degree from St. John’s University. “I give her the credit, too, for just being there, and being a natural, genuine young lady. She wasn’t all in the open, trying to jump in the camera. She was just cool chilling,” said the rapper.
I always kept in the back of my mind like, ‘You don’t ever see this tone of a woman in videos.’ No disrespect, I love all women, period,” said Kendrick. “At the same time, I still feels like it needs that balance.
But Kendrick’s not pitting one skin tone against another, though. He just wants there to be a more equitable view of beautiful Black women across the spectrum of skin tones. “Not Light ‘Vs’ Dark tho. More about ‘BALANCE,’” Kendrick recently tweeted. “Givn every shade of woman life, not jus what da industry thinks is “Hott” 4 camera.”
He added, “When u put the term light ”Vs’ dark continues it as a BATTLE. My point 4 poetic was to spark the idea of making it an EQUAL.”