The seasoned actress who’s starred in numerous films and TV series, most recently A Haunted House and Centric’s “Mr. Box Office,” was struck by the irony of one of Twitter’s most popular personalities being cast in a movie that didn’t perform as well as some might have expected.
“I found it interesting that Tyler did that with Temptation, hiring Kim Kardashian because she has 16 million Twitter followers, which would seem like a brilliant marketing plan,” Essence told Sister 2 Sister. “He has one of the biggest Twitter personalities out there in his movies, and he had one of the worst box office weekends.”
Tyler admitted that he cast the reality star to draw members of her large fan base to the theaters. The movie earned $22.3 million its debut weekend. According to E!, the film performed better than any other non-Madea Tyler movie, with the one exception of Why Did I Get Married Too. However, several Madea-themed productions earned more.
“It wasn’t a failure, but it did worse than his movies usually do just based on him,” clarified Essence. “I thought that was an interesting finding. Your experiment didn’t work.”
Kim isn’t the only reality star who’s appeared on TV and in films. “Real Housewives of Atlanta” star NeNe Leakes, now stars in “Glee” and “The New Normal.” Tami Roman, of “Basketball Wives,” starred in TV One’s “Belle’s.”
However, Essence pointed out that just because a reality star may have a huge social media following, doesn’t mean her fans will follow her to scripted TV.
“People want to see good stories. It’s not necessarily that they want to see Kim Kardashian in a movie. They want to see her in a bikini. They want to see her with Kanye [West]. They want to see her on her show talking about her life with her sisters, but that doesn’t mean that they want to see her in a movie,” she said. “The fact that people want to see their lives and the volatility of that…. I don’t think that it really does translate at all.”
A HAUNTED HOUSE is available today on Blu-ray and DVD from Universal Studios Home Entertainment.