In honor of Black Music Month, S2S checked on the pulse of Black music by talking to industry insiders about the future of our sound. What does it take to make a hit record? Is R&B changing? In the June 2013 issue, get answers from Kim Osorio, Egypt Sherrod, Reggie Rouse and Cynthia Johnson.
Plus, former 112 singer Q.Parker shares his POV. Check out a few of his responses below in this online exclusive.
S2S: What makes a hit record?
Q: As it relates to hip-hop and R&B, I think tempo is very important and I think a rapper is important and I think a rapper is very important. A lot of what’s being programmed and played nowadays is either up-tempo, or it’s going to feature a rapper. I think as it’s related to urban mainstream, you have to have one of those elements. Now, when it comes to the urban adult contemporary, I think it’s more about the lyrical content—the melody and just the passion that the artist exudes when he’s delivering the message of the song.
S2S: The sound of urban radio is changing with more Black artists making songs that can easily cross over into different formats. Is this a sign that R&B is dying or is this just a passing trend?
Q: I don’t think it’s a passing trend. I think songs could have always crossed over. When you have artists like Miguel, Usher, 112, we’ve always made records that could cross over. R&B is what it is—it’s the heart and soul of Black music. I wouldn’t say it’s dying. I would say it’s just a little watered down. I think other cultures, other races, are now just being a little bit more receptive and a little bit more open as it relates to accepting urban and Black music.