New Video: Janelle Monáe’s ‘PrimeTime’
Androids need love too! Just when the teaser for “PrimeTime” made us think that Janelle Monae was taking a break from the futuristic, the video has proved us wrong. The visual for “PrimeTime” plays out like a classic tale of boy meets android, and the sparks fly as Miguel catches his first glimpse of Janelle running things in a strip club.
But what appears to be your average love story, is really a quick illustration of the backstory for Janelle’s alterego Cindi Mayweather.
“PrimeTime is a love story based on the early adventures of Cindi Mayweather (Janelle Monáe) and her first love Joey Vice (Miguel.) The Emotion Picture gives a glimpse at Cindi’s humble beginnings as a “cyber-server,'” a treatment for the video reads. “Incidentally, the innovative cybersoul music played at the club directly impacted Cindi, and she began singing and performing her own innovative compositions a short time after quitting this assignment.”