Lisa Price and Jada Pinkett-Smith are asserting that Carol’s Daughter is still a strong brand despite recent bankruptcy reports.
Last month, customers became concerned when it was revealed that companies associated with the natural beauty brand had filed for Chapter 11 Bankruptcy Protection. This came along with reports that five of the seven Carol’s Daughter stores had closed their doors.
This caused some to believe that the company as a whole was going under. On Wednesday, however, Lisa clarified that the stores closing down does not mean the company is shutting down.
“I know you have read the misleading news that has been circulated around the internet during the past week because I have heard from so many of you,” Lisa wrote in the statement. “It is important to set the record straight. Carol’s Daughter is still going strong after twenty-one years and the future has never looked brighter. As part of our increased focus on new retail channels, we have decided to close five of our stores. This was portrayed as if we are having some challenges, but nothing could be further from the truth.”
She concluded: “I am going to live through this bad headline knowing that our brand is as strong as ever…and right now I have to get back to work.”
The brand’s original spokeswoman Jada Pinkett-Smith also spoke out in defense o the company on Facebook. Showing off her glorious mane, Jada posted a brief statement on the status Carol’s Daughter.
“I know you all often see my hair in various ways, but what you see in these pics is my natural hair,” the actress wrote in the caption for the picture while promoting her favorite product from the line. “I’ve taken care of this mane with CAROL’S DAUGHTER products for over 15 years, specifically…Lisa’s Hair Elixir.”
She added: “With that said, Carol’s Daughter is still going strong, despite some misleading press, so much so you can now find it in Target, on HSN, Ulta and Sephora inside JCPenny.”
You can read Lisa’s full letter below!
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