Beyoncé Knowles and her mom, Tina, want you to get in bed with them through a new line of home décor.
HomeTextilesToday.com reports that Deréon and its higher-end branch, House of Deréon, have teamed up with Arrow Home Fashions to create bedding collections. Both lines are being shown to major retailers and a few specialty stores.
There are more than 10 designs between the collections, which have become Tina’s pet projects. "I’ve been dreaming about home since we started the line," she admits. "I love pleating. I love pin-tucking. I love beading."
House of Deréon bedding, retailing for between $149.99 and $199.99, has a heavy focus on details you might see in a more grown-up master bedroom. Specifically, the sheet sets all have embroidered cuffs that can be paired with any covers in the collection to create an ensemble.
There’s no word on what fashionable flair Deréon will bring to the boudoir, but it we know it will be targeted at teens and twenty-somethings. Keeping in mind that these consumers are usually on a tight budget, Deréon bedding will be pretty affordable with products ranging between $49.99 and $99.99.
– Sonya Eskridge