Cee-Lo and Janelle Monae have started making pop music in the Happiness Factory.
They’re part of a supergroup that the Coca-Cola Company formed to record a single titled “Open Happiness.” The rest of the group has more of a rock edge: Patrick Stump of Fall Out Boy, Brendon Urie of Panic! At the Disco and Travis McCoy from the Gym Class Heroes round out the band.
“Open Happiness” will be the soundtrack for Coke’s third commercial in its “Happiness Factory” campaign. Never one to back down from a challenge, Cee-Lo leapt at the opportunity to be part of this unique project.
“I guess what was interesting about the idea at first was Coca-Cola’s interest in me—that was appealing,” said Cee-Lo. “Music’s marketplace can be very fickle and unforgiving; and if you want longevity and you want legend [sic], who better to ask advice from than Coca-Cola?”
Rock producer Butch Walker had a hand in all the musical aspects of the single. He wrote the track with Cee-Lo, and he collaborated with Polow Da Don to produce the song, which was born from a five-note melody.
Umut Ozaydinli, Coke’s global music marketing manager, thinks bringing all the different artists together for one song is a good way to sell the brand’s philosophy.
“Our new campaign is all about inviting people to share a little happiness and enjoy life’s simple pleasures,” Umut said. “We believe that, through the use of music, we are able to enhance this message and help people to connect and have fun with the campaign.”
If you liked what you heard, “Open Happiness” is up for sale on iTunes. Coke will release a video for the single in May, but until then, check out the picture on the right to get a taste of what’s in store.
– Sonya Eskridge