H&M is giving fans another peek at Beyoncé’s beachy campaign for their discount designer.
A few weeks ago, H&M gave the world a peek at Bey’s photo shoot, which was set on the sandy beaches of the Bahamas. It was the perfect location to shoot–the weather was wonderful and it complemented the ’70s-inspired theme of the campaign.
“I love the summer. I’m always in shorts, dresses, light, flowing fabrics, great sandals,” Beyonce said of her own personal style for the season. While she credits her stylists Ty Hunter and Raquel Smith with putting her look together these days, the “Grown Woman” singer said her mother was a huge inspiration for her.
“I think my style comes from watching my mother from the time I was a little girl,” Bey mused. “She was so stylish. She was the first person I saw mix high end pieces with more accessible styles and make it all work. I’m also inspired by my sister, I love her bold approach.”
Check out more of Bey’s shots for H&M!