As part of Cricket Wireless’ dedication to diversity, the company played a major part in this year’s BET Awards, hosting the star-studded after party attended by Angela Simmons, Larenz Tate, Traci Steele and more.

    Cricket has redesigned stores across the nation to make them more interactive and warm to would-be consumers looking for a reliable wireless experience with no annual contract.

“At Cricket, we are answering the call for more value in no-contract wireless without compromise,” said Cricket exec Jeannie Weaver in a statement.

    Queen Latifah recently signed on as a spokesperson for the company.

    “I’m personally selective about the brands I associate with, and I couldn’t be more excited about Cricket’s goal to provide a high quality and reliable wireless service at an affordable cost to help friends and loved ones stay connected,” said Queen.